Hisense has kicked off its “Own the Moment” campaign as the FIFA Club World Cup™ 2025’s first official partner, marking the next chapter in a seven year collaboration with FIFA. Running from June 14 to July 13, 2025, the campaign invites fans to dive headfirst into the highs and lows of the competition, wherever they choose to watch. Here’s a closer look at what the initiative involves and how it fits into Hisense’s wider play in global football.
Stepping into the Spotlight
As the inaugural official partner of the 2025 Club World Cup™, Hisense is taking centre stage at one of football’s most compact yet star studded tournaments. The brand’s “Own the Moment” umbrella covers a range of activations designed to spotlight the most thrilling passages of play, whether it’s a last minute equalizer or a VAR confirmed goal. By threading its messaging through both stadium based experiences and at home viewing, Hisense aims to be present in every emotional spike of the competition.
Celebrating Football’s Unforgettable Moments
At its heart, “Own the Moment” is a celebration of football’s capacity to unite and astonish. The campaign spotlights the electric atmosphere inside packed arenas and the cozy rituals fans build around their living room screens. From curated social media clips highlighting key plays to interactive in stadium displays, the emphasis is squarely on making each fan feel as though they’re part of the action—whether they’re cheering in the stands or settling in on the sofa.
Bringing Innovation to the Pitch
Beyond branding and fan activations, Hisense will supply critical technology to support tournament operations. This includes high definition VAR screens for match officials and robust broadcast support solutions to ensure smooth transmission of every fixture. By putting its display and processing expertise at the service of the event, Hisense underscores its ambition to enhance not only the spectacle but also the integrity of the game.
Connecting with Fans Worldwide
Hisense’s football portfolio already spans UEFA Euro 2024 and a longstanding partnership with Real Madrid—currently one of the frontrunners in the Club World Cup™ field. These alliances reinforce the brand’s strategy of meeting fans at their passion points and growing its presence through shared experiences. “Own the Moment” extends that approach, aiming to turn every match highlight into a chance for authentic engagement across global markets.
Over nearly six decades, Hisense has expanded from a regional appliance maker into a global player in consumer electronics, now operating in more than 160 countries. Its push into high profile sports sponsorships reflects a broader effort to mesh technological innovation with cultural moments that resonate worldwide. As the Club World Cup™ gets under way in mid June, “Own the Moment” will be Hisense’s rallying cry—for fans, for players, and for everyone caught up in football’s unforgettable drama.
