Epson F370 Brings Sublimation Printing to Cotton

Epson has introduced the SureColor F370 dye-sublimation printer alongside its new Sublimation Primer for Cotton, expanding the possibilities of personalized product creation for makers, small businesses, and creative studios. Announced at PRINTING United Expo 2026 in Las Vegas, the two solutions address different aspects of customization: accessible printing hardware and compatibility with natural fabrics. Together, they offer a more flexible approach to producing customized apparel, decorative objects, and promotional merchandise.

A Compact Printer Designed for Creative Workspaces

The SureColor F370 is a purpose-built sublimation printer designed for users entering the personalization market or expanding an existing production setup. Its compact footprint makes it suitable for home studios, small workshops, and educational environments where available workspace may be limited.

Supporting prints up to 13 x 19 inches, the printer accommodates a range of applications, from personalized clothing and towels to cutting boards, photo panels, signage, and home accessories. This format provides greater flexibility than smaller desktop printing systems without requiring a large-format production environment.

Media handling includes an auto-switching 150-sheet cassette for 8.5-inch media and a separate 15-sheet tray for 13 x 19-inch sheets. The arrangement allows users to move between smaller and larger print formats while reducing the need for frequent manual paper changes.

Connectivity and Simplified Production

The SureColor F370 combines wireless connectivity, USB, Wi-Fi Direct, and mobile printing to accommodate different creative workflows. Users can prepare artwork on compatible devices and send it to the printer without relying exclusively on a traditional desktop computer.

A guided touchscreen setup helps simplify initial configuration, while dedicated transfer paper modes optimize output for fabrics and hard substrates. These settings are intended to support consistent color reproduction and sharp image transfers across different product categories.

The printer uses genuine Epson sublimation inks, which are formulated for the system’s printing and transfer processes. Epson also provides a one-year limited warranty and technical support, offering an additional consideration for businesses incorporating the printer into regular production.

Cotton Primer Expands Material Compatibility

Traditional dye-sublimation printing is primarily associated with polyester fabrics and specially coated substrates. Cotton presents a different challenge because sublimation dyes do not bond directly with natural cellulose fibers in the same way they interact with polyester.

Epson’s new Sublimation Primer for Cotton addresses this limitation by introducing a liquid treatment designed for white and light-colored cotton garments. The primer creates an additional route for applying sublimation graphics to natural fabrics, extending the potential application range of existing printing equipment.

This development is particularly relevant for small apparel businesses and designers working with cotton-based products. Rather than introducing an entirely separate decoration technology, users can explore additional garment categories within a dye-sublimation workflow.

The primer also creates opportunities for customized merchandise where fabric texture and material preference influence product selection. However, its stated application is limited to white and light-colored cotton, and Epson has not disclosed detailed wash-durability figures or comprehensive compatibility specifications in the announcement.

Broader Applications for Small-Scale Personalization

Combining the SureColor F370 with the cotton primer creates a more versatile production setup for businesses handling varied customization requests. Apparel, soft furnishings, photographic panels, decorative objects, and promotional products can potentially be developed around a shared printing workflow, provided each substrate meets the necessary transfer requirements.

For design studios and independent makers, this flexibility supports small-batch production, personalized collections, and experimental merchandise without requiring substantial manufacturing space. The printer’s compact dimensions and multiple media options also make it relevant to educational workshops and creative entrepreneurship programs.

Both products were presented at PRINTING United Expo 2026 and are scheduled for availability in November 2026. The SureColor F370 carries a suggested retail price of $999, while the cotton primer is priced at $149.95. Through these additions, Epson is extending its dye-sublimation ecosystem toward smaller production environments and a broader selection of customizable materials.

Technical Specifications