As a publisher and a seasonal marketer, I love to collect the holiday gift ideas from the beginning of the year. That’s why I publish this post. Mattel Chief Executive Officer Bob Eckert unveils his number one toy pick for the holiday season: Fisher-Pricei XL , the ultimate six-in-one smart device for preschoolers. Of the thousands of toys that the world’s leading toy maker creates each year, Mr. Eckert named iXL Learning System as his personal favorite at a press conference today.
iXL Learning System is a child’s portable window to a whole new world of learning and entertainment with six great applications: Story Book, Game Player, Note Book, Art Studio, Music Player and Photo Album. iXL, which is PC and MAC compatible, features an SD card slot for expanded memory and comes with a USB cord to connect to the computer. A software management CD enables users to add their own photos and songs (MP3s and WMAs). iXL can also store multiple software titles, songs and pictures with no cartridges needed. iXL will be available in July 2010 for approximately $79.99; licensed software CDs will also be available, sold separately for $24.99.
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