The new TV commercial of Acer has been aired by the main Italian broadcasters since the end of April. The campaign, with the participation of Devon&Devon, illustrates the wide range of possibilities of use, the versatility and unequalled portability of the Iconia A 500 Tablet PC: the first seconds of the commercial show a young woman using her Tablet PC sitting comfortably in Devon&Devon’s Draycott tub. A strategic moment for communication of the values of the product is constructed around the tub: easy, comfortable use of the portable, also emphasized by the background soundtrack. The commercial, directed by Tommaso Bertè and Paolo Borgato – a duo renowned internationally for the Eni, Ikea, Lavazza and Vodafone campaigns– is produced by Fargo Film Srl.
