Everything changes fast in iGaming; an industry prone to sudden transformation and continuous technical evolution. There’s no rest for those who want to stay at the top. In a fleeting moment, the brands that dominate the market can be overtaken by another rising star.
This is particularly true of slot developers and casino software providers, where brands compete against each other to modernize more quickly than the other, and to reinvent online casino games so that they continue to attract the next generation of players.
In 2019, let’s take a look at those slots and casino game providers battling for the throne – both amongst the well-established, and the hot new names. What makes these providers’ games so good – and for how long can they keep their footing in the volatile iGaming industry?
Red Tiger Gaming
Red Tiger Gaming is one of the most exciting names in the industry right now, bringing a lot of innovative ideas and exciting concepts to modern day online casino gaming. Whilst the game provider is a very young company – founded as recently as 2015 – the team behind Red Tiger have years of experience in the industry. They combine their various specialisms together to create high quality slots with unique features.
Their games’ bonus rounds stand out by offering 1,000x or more of the players’ bet. The software provider started developing games with HTML5 before many other prominent providers did, meaning their slots gained a reputation from the very start for being smooth to play and slick to adapt do different device screens. More innovative yet is the fact that every one of their slot game comes with a Daily Jackpot, meaning there is one guaranteed winner of a progressive jackpot every 24 hours. Notable slot examples include Dragon’s Luck, Masquerade and Rainbow Jackpots.
This slot games provider is relatively new, having formed in 2010, but has been making waves in the industry over the past few years. Wazdan has become up-and-coming primarily because of the attention it pay toward customizability in their games. Wazdan recognise that every player is different and have therefore introduced the ability to adjust volatility level in their slots. Players have the option to activate an energy saving mode when playing the games on a mobile device, and can choose between several slot size dimensions to find the size that fits their screen perfectly. But Wazdan don’t stop there – in a bid to secure the reputation as a creator of the most customizable slots on the market, the developers also offer players the option of ‘speeding up’ the gameplay to allow for faster spins of the reels. Notable slot examples include Relic Hunters, Larry the Leprechaun, Los Muertos and 9 Lions.
Scientific Gaming is no newbie in the online casino industry. On the contrary, this casino games provider is a veteran vendor to online casino platforms, alongside huge names like IGT, Microgaming and Scientific Games. So what helps them stay relevant and exciting? Scientific Gaming have stayed ahead of competitors by being savvy when it comes to social gaming and other online trends. Through multiplayer casino games available through popular social media platforms and mobile apps, Scientific Gaming rival Zynga as the go-to social casino game creator. In fact, a blog post on the UK slot review site LabSlots details how Scientific Gaming are now taking their social slot games public, meaning anyone can now buy shares in the popular free-to-play games. Examples of popular Scientific social games include Monopoly Slots and Bingo Showdown.
Evolution Gaming was founded in 2006 but is especially hot and relevant in 2019 thanks to their unchallengeable authority in Live Casino Games, which are becoming more popular by the day as the software and user experience is improving drastically. In fact, some have touted Live Casino as the fastest growing segment in the entire industry. With their state-of-the-art production sets and studios, Evolution Gaming provide classic table games for online players but with real dealers. Their Live Casino games are offered in several different languages and are famous for having a ‘seasonal twist’ at holidays. Evolution Gaming also allow online casinos to sponsor and host their own ‘tables’ and ‘productions’, which is a great way for casino platforms to promote their brand while customizing a table game for their audience.
Yggdrasil emerged in 2013 and have since then become a casino game supplier which is both respected in the industry and hotly requested by players. Named after the mythical tree that connects the ‘nine worlds’ in Norse mythology, this provider has been receiving non-stop rewards after its first widespread campaign in 2015. Yggdrasil have made a name for themselves through extremely clever marketing and promotions, that prompt casinos and players to get involved and learn more about upcoming games. For seasonal promotions, Yggdrasil often have ‘easter eggs’ to be discovered in their slot games, usually through a unique and limited-time bonus dropping on the reels.
Ambitious and promising as new slots providers can seem, it will be a while before a company takes the crown from NetEnt who, in 2019, remain the number one online slots creator. The Swedish game studio have an unquestionable authority when it comes to extraordinary graphics in their slots, which are often based on very original and creative ideas. Their attention to detail impresses players, while the innovative new reel designs keep everyone excited to see what the next release will have in store. NetEnt have simply gained a firmly – and righteously earned – reputation for being exceptionally talented, professional and bold in their slot game creation. One element which gives them an additional edge over other providers is their knack for getting deals with major TV and movie franchises in order to create patented slots. Examples of such slots include the popular Vikings slot, Jumanji slot and – most recently – the hotly-anticipated slot game based on Netflix’s hit series Narcos.
These are the five casino game software providers at the top of the hierarchy in 2019, enjoying success due to their confidence in experimenting, their smart analysis of player interest, and their ambitious vision. But who’s to say who will be at the very top just a few years from now? Will new brands focusing on virtual reality and other cutting-edge technology manage to overtake the more traditional developers? Only time can tell, but until then – these vendors are enjoying their limelight.