Targeting first-time digital SLR buyers, the new Sony A380 DSLR Camera was designed to overcome challenges faced by many customers taking their first steps in DSLR photography (Stated by Sony, not me :). Coming with an intuitive control layout, the A380 is also equipped with SteadyShot INSIDE™ in-camera image stabilization. Highlights: Sony’s Quick Autofocus (AF) Live View technology, a 2.7-inch (diagonally) Clear Photo LCD™ screen, An HDMI terminal, and Stick PRO Duo slot. Priced at a mere $850, the A380 will be available for pre-order from May 18. And last but not least Sony also announced A330 and A230 camera with the same target.