It looks like a Prada, but it is not. It is the new Viewty aka LG U990. As reported by Tech Digest, the Viewty coming with the aesthetics of LG Prada plus additional features. Expected to be available through network 3, the Viewty boasts 5MP camera which capable to record video at 120fps (compare to 300fps of the upcoming Casio Exilim), 170MB of integrated memory, MicroSD card slot in case you want to expand the storage.
The upcoming LG Viewty will support HSDPA for high speed internet access and last but not least this phone also equipped with MP3 playback for enjoying music. However the pricing of the new U990 is not known yet.