Dedicated for beginner photo shooter, the new Optio E40 introduce by Pentax. As an entry level camera, the E40 comes with some automatic tools such as Face Recognition, Shake Reduction, and Auto Picture mode. Continuous shooting and panorama mode also available. The camera utilizes 10MB of internal memory and SD/SDHC for expansion. We haven’t information about the pricing and the shipping date, but some extra details include 3x optical zoom, 4x digital zoom, and 2.4″ LCD display.