Usability is something that cannot be overlooked when it comes to designing a website. The experience for a customer using your website should be pleasant and easy with a seamless journey from browsing through to purchase. This will greatly improve your chances of success, and boost sales and revenue. Here are four simple steps to creating a user friendly website.
Mobile compatibility
With the rise in popularity of smartphones and tablets, creating a mobile optimised website is vital for any business. Your website may look well on a large desktop screen – however this does not necessarily mean that it will translate well onto the much smaller screen of a mobile phone. There are translation apps available, but it is well worth enlisting the help of a professional web designer to ensure that your site works equally well across all platforms. After all mobile friendly sites will boost your sales figures so it is an investment that could pay handsomely in the long run.
Simple to follow navigation
When designing your site map the objective should be to keep it as simple as possible. Name each page appropriately and make sure that visitors are able to see their options in order to navigate through your site. It is important that the site doesn’t seem too complicated or cluttered otherwise visitors will become frustrated and leave the site, unlikely to ever return.
Reliability
It is one thing having a website that looks nice and is easy to navigate, but it is all for nothing if the site itself experiences technical difficulties and runs slowly or in some instances crashes completely. Such problems make things difficult for the customer and reflect badly on the company overall. Website performance monitoring is essential to ensure the ongoing good health of your website. NCC Group is a company who specialise in website performance and how it works for your customers. Learn more here !
Use content that is simple, concise and relevant
When creating content for your webpage it is important to sound professional and knowledgeable. However too much industry jargon can really put customers off and is terrible for business. You need to use keywords that make your readers feel at ease, creating a positive image of your brand and helping promote the business. When choosing photos it is important that they’re high quality and original and some thought should be given to contrasting colour schemes. Adding videos or audio is a great way of adding interest to your website.
