Money Supermarket is one of the top price comparison sites in the UK; although until recently, its services were best accessed via a desktop computer.
Given that smartphones and tablets are fast becoming the first port of call for anyone who wants to head online, it is unsurprising that the site has built its own price comparison app for portable devices.
Not only is it optimized for use with touchscreen displays and compatible with both Android and iOS devices, but it is also the first app that offers free price comparison on car insurance in the UK.
For the time being it is not available in the U.S., but the headline-grabbing success of the app so far will ideally translate into encouragement for similar services to emerge on the other side of the Atlantic.
At first the app was only compatible with both Android and iPhone handsets, but it has since been updated so that it can be used easily on the iPad tablet range. There should be at least one device in every household that is able to take advantage of its comparison capabilities.
The App Store and Android Market do not charge for the MoneySupermarket app to be downloaded, so the only cost you need to worry about will be if you are charged for the data it uses when connected to a 3G mobile network.
Comparing prices via Wi-Fi is therefore advised for people who want an entirely inexpensive experience, with the opportunity to enjoy average savings on car insurance of £374.93 ($595).
Users of the app who have not previously created a MoneySupermarket account will need to do so, but this takes a few minutes and is a process that must be completed just once.
Your information and that of your vehicle is stored in the app so that you can get a fresh set of insurance quotes each year without having to enter them all over and over again.
In excess of 100 insurance companies will be able to provide quotes to users of the app, which gives you a broad spectrum of services to choose from and the opportunity to winkle out the cheapest deal on the market.
The price of each offer is clearly displayed and if you are using the app from a smartphone you will be able to press one button and call the insurer of your choice for a more in-depth chat that could lead to a sale further down the line.
The app has been carefully designed to fit in with the look and feel of the various mobile platforms on which it is available.
You will never feel lost or confused, even if it is your first time using it, while the opportunity to slash the cost of insuring your car will keep you smiling all day.