Devon&Devon in The ICONIA Tablet’s Commercial

devon&devon acer iconia tablet pc

The new TV commercial of Acer has been aired by the main Italian broadcasters since the end of April. The campaign, with the participation of Devon&Devon, illustrates the wide range of possibilities of use, the versatility and unequalled portability of the Iconia A 500 Tablet PC: the first seconds of the commercial show a young woman using her Tablet PC sitting comfortably in Devon&Devon’s Draycott tub. A strategic moment for communication of the values of the product is constructed around the tub: easy, comfortable use of the portable, also emphasized by the background soundtrack. The commercial, directed by Tommaso Bertè and Paolo Borgato – a duo renowned internationally for the Eni, Ikea, Lavazza and Vodafone campaigns– is produced by Fargo Film Srl.

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