Samsung take the PMA 2009 to launch its new NX Series, the hybrid cameras that paired the performance and image quality of a DSLR and the portability and convenience of a compact point-and-shoot camera. Like common DSLRs, the NX Series utilizes an APS-C sized image sensor providing a much larger surface area to gather light and produce higher-quality images. And like average point-and-shoot camera, the NX Series does not feature a mirror box and employs an ultra-precise Electronic Viewfinder (EVF). This hybrid cameras will ship in the second-half of 2009.
“We estimate that the hybrid digital camera market will be over 20% of the global digital still camera market by 2012,” said Sang-jin Park, CEO of Samsung Digital Imaging Company. “With the release of the NX Series, a digital camera that combines the strengths of a DSLR and compact digital camera, Samsung Digital Imaging will become a global leader in the new hybrid digital camera market and achieve the company’s goal to become the global leader in the digital camera market by 2012.”