Hello Kitty Branded Phone

Hello Kitty Mobile Phones

Targeting 30-year-old women as its main users, the new Hello Kitty branded phone just launched in England. It seem the phone manufactured by Benq-Siemens (see picture). Price: £310 or $600.

“If the market was for 5 to 15-year-olds we wouldn’t have become involved,” said Caroline Preston, Sales Director of Comment Retail Service, which is the exclusive licence holder for Britain and Ireland. “There’s definitely a fan base that you associate with youngsters and young teenagers.” She said the phones would appeal to women in their twenties and thirties. “She [Hello Kitty] has grown up and become more urban. The price point and functional-ity is aimed at adults.”

Read
Read

  • 1
  •  
  •  
  •  
  •  
  •  
  •  
  •  
    1
    Share
Image Gallery
You might also like this: